MKTG 401 - Marketing Research

Institution:

Virginia State University

Subject:

Description:

The course covers the concepts and techniques of marketing research with special emphasis on sampling methods, interviews, statistical analysis of data and their implications. Methods of developing and evaluating research design for actual problems, collection of the information, and its analysis are stressed. Prerequisite: MKTG 300, ISDS 260

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vsu.edu

Phone Number:

(804) 524-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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