MKTG 470 - Services Marketing

Institution:

Virginia State University

Subject:

Description:

This course focuses on concepts, practices, and strategies of services marketing, as well as the complexities involved in the area. Development of specialized marketing strategies from a managerial perspective is discussed for typical service entities such as professional, financial, education, entertainment, hotel and restaurant, health care, governmental, religious, research, advertising, and media organizations. Prerequisite: MKTG 300

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vsu.edu

Phone Number:

(804) 524-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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