MKTG 460 - Direct Marketing

Institution:

Virginia State University

Subject:

Description:

This course provides an examination of the concepts, strategies and applications involved in direct marketing, including mail order and direct response advertising. Measurability, accountability, lists, data and the integration of direct marketing programs into total marketing efforts and overall organizational goals and functions will be emphasized. Prerequisite: MKTG 300 A study of scientific methods of salesmanship, analysis of prospects, knowledge of merchandise and its use, needs and benefits concepts, selling steps, selection and training of salespersons, theories and techniques of sales and recognition of individual value. Also covered will be the management of the selling functions, including staffing, planning, evaluation, and control. Prerequisite: MKTG 300

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vsu.edu

Phone Number:

(804) 524-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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