MKTG 305 - Product And Price Management sp

Institution:

Virginia State University

Subject:

Description:

The course examines policy and strategic issues in product management, focusing on such areas as new product development, managing existing products, product positioning and repositioning, product elimination decisions, etc. In addition, the alternative pricing strategies that accompany different product, distribution and promotion strategies of the firm are explored. Prerequisite: MKTG 300

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vsu.edu

Phone Number:

(804) 524-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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