MKTG 402 - Advertising

Institution:

Virginia State University

Subject:

Description:

This course places emphasis on planning, budgeting, research, media selection, and preparation of advertising messages. The evaluation of advertising from an economic and social viewpoint by clients and agencies is emphasized. Prerequisite: MKTG 300

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vsu.edu

Phone Number:

(804) 524-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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