BUS 305 - Marketing Principles

Institution:

William Jewell College

Subject:

Description:

A basic course defining marketing, its place within societies, the marketing concept, and an introduction of the marketing mix: product price, distribution and promotion. Students will study principles employed in discovering and translating consumer needs and wants into specifications of products and services. Students will also study the transfer of goods and services from producers to end users.Prerequisite:BUS 201 or consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jewell.edu

Phone Number:

(816) 415-5979

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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