BUS 430 - Marketing Research

Institution:

William Jewell College

Subject:

Description:

A study and application of marketing research methods and techniques. The course will address current methodologies used in marketing research. Subjects covered will include problem definition, sample design, data collection, data analysis and interpretation. Students will be required to develop and complete a market research field study project while demonstrating professional consulting practices. Prerequisites: BUS 305, BUS 318. Fall semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jewell.edu

Phone Number:

(816) 415-5979

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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