BUS 345 - Consumer Behavior

Institution:

William Jewell College

Subject:

Description:

Behavioral science concepts including motivation, perception, learning personality, attitude, culture, social class, reference groups, and communication. Application of behavioral concepts to marketing management and research problems including diffusion of innovation, brand loyalty, attitude change,and consumer decision models.This course is offered in the Evening Division. Prerequisite: BUS 305. Offered on demand.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jewell.edu

Phone Number:

(816) 415-5979

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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