MBE 348 - Marketing Management:Integrated Marketing Communications

Institution:

Virginia Wesleyan University

Subject:

Description:

An advanced marketing course designed to give students the opportunity to apply principles learned in earlier marketing and communications courses through the development of a marketing plan. Prerequisite: MBE 316 or consent. Offered spring of odd-numbered years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vwu.edu

Phone Number:

(757) 455-3200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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