MBE 316 - Marketing Principles

Institution:

Virginia Wesleyan University

Subject:

Description:

Builds upon the analytical and communication skills gained in lower-level courses. The student gains an understanding of products and services, channels of distribution, pricing strategies, and elements of promotion. Prerequisites: MBE 201 and 202, and junior status or consent. Offered each semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vwu.edu

Phone Number:

(757) 455-3200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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