ENT 360 - Small Business Marketing

Institution:

Western Oregon University

Subject:

Description:

Focuses on key marketing concepts and methods used by small and growing businesses. Topics may include targeted marketing, distribution alternatives, assessment of market potential, personal selling, networking and referrals, alternatives to high-cost advertising, and low-budget or no-budget market research. Prerequisite: BA 310

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wou.edu

Phone Number:

(503) 838-8000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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