BA 415 - Advertising and Promotion

Institution:

Western Oregon University

Subject:

Description:

Introduces advertising as one variable in the overall marketing program. Covers advertising management, research, creative development and media planning. Also addresses the economic and social consequences of advertising in society. Prerequisite: BA 310

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wou.edu

Phone Number:

(503) 838-8000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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