BA 455 - Advertising Writing

Institution:

Western Oregon University

Subject:

Description:

Involves the formal planning and creation of persuasive communications with an emphasis on advertising. Written plans and advertising copy drafts are translated into finished print advertisements, press releases, broadcast commercials and Web sites; hence, the course touches on design issues through the development of Web text and graphics, add layouts, scripts, story boards and rudimentary electronic film production. Prerequisites: BA 310 and business or economics majors

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wou.edu

Phone Number:

(503) 838-8000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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