BA 411 - Marketing Strategy

Institution:

Western Oregon University

Subject:

Description:

Students learn the process of creating strategic marketing plans using ( 1) a situational analysis which is based on research of a company's external and internal environments and (2) tactical decisions regarding product strategies, pricing, distribution channels and communications for a product, idea, goods or service. Prerequisites: BA 213 and BA 310

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wou.edu

Phone Number:

(503) 838-8000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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