BA 310 - Principles of Marketing

Institution:

Western Oregon University

Subject:

Description:

Introduces the theories, concepts and terms that marketers use in their daily planning activities. Begins with an overview of strategic marketing planning. Strategic elements of the marketing plan (target definition, product strategy, distribution strategy, promotion strategy and price strategy) are examined in greater detail.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wou.edu

Phone Number:

(503) 838-8000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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