WRT 255W - Adv,Copy Wrt & Promotion

Institution:

Western Connecticut State University

Subject:

Description:

An introduction to the skills necessary for preparing advertising copy, media spots, internet ads, brochures, flyers and direct mail copy. Students will study techniques applicable to radio, television, newspaper, magazine and internet advertising and writing. An introduction to the skills necessary for preparing advertising copy, media spots, internet ads, brochures, flyers and direct mail copy. Students will study techniques applicable to radio, television, newspaper, magazine and internet advertising and writing. Prerequisite: successful completion of WRT 101 or appropriate placement. WRT 132W is highly recommended but not required.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wcsu.edu

Phone Number:

(203) 837-8200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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