OLRM 333 - Recreation and Sport Marketing

Institution:

Western Colorado University

Subject:

Description:

A survey of recreation and sport marketing topics: buyer behavior, segmentation, positioning, demand analysis, information and research, pricing, promotion, channels, "product"policies, destinations, sponsorship, endorsement, merchandising, and fundraising. Prerequisite: admission to the Program, admission to the Exercise and Sport Science Program, or instructor permission.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.western.edu

Phone Number:

(970) 943-0120

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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