BUAD 425 - Marketing Research

Institution:

Western Colorado University

Subject:

Description:

The focus of this course is the collection, analysis, and interpretation of marketing data for reporting research information necessary to make informed marketing decisions. Students develop skills in defining research problems, designing surveys, experiments, and observational studies, managing data collection, performing data analysis, and communicating results. Prerequisites: overall GPA of 2.500 or higher, or department chair permission; ACC 202, BUAD 270, and ECON 216; or instructor permission. BUAD 335 recommended.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.western.edu

Phone Number:

(970) 943-0120

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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