COTH 474 - Campaign Planning in Advertising and Public Information

Institution:

Western Colorado University

Subject:

Description:

An analysis of the many facets of information campaign planning. It explores concepts like persuasion and audience behavior, researching attitudes and effectiveness, campaign objectives and strategies, media choices, and relevant social and ethical issues. In addition, students are expected to build their own information campaigns. Prerequisite: COTH 374.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.western.edu

Phone Number:

(970) 943-0120

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.