BUAD 345 - Consumer Behavior

Institution:

Western Colorado University

Subject:

Description:

Utilizing theories from the behavioral sciences, this course provides an in-depth examination of the individual customer learning and decision-making processes, segmentation, as well as culture, subculture, and social class relationships with marketing. Students develop an understanding of consumers' shopping behavior, utilization of different marketing channels, perception of products, and reactions to advertising and other selling methods. Prerequisites: overall GPA of 2.500 or higher, or department chair permission; ACC 201, BUAD 270, and MATH 140; or instructor permission.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.western.edu

Phone Number:

(970) 943-0120

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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