MKTG 341 - Advanced Advertising

Institution:

West Virginia University at Parkersburg

Subject:

Description:

3 HRS. An analysis of the principles and practices businesses adopt as part of their promotional mix options including advertising, personal selling, and sales promotions. Other forms of promotional communication will be explored from the perspective of the consumer, business, and macroenvironment. (Prerequisite: MKTG 330.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvup.edu

Phone Number:

(304) 424-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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