MKTG 403 - Marketing Management

Institution:

West Virginia University at Parkersburg

Subject:

Description:

3 HRS. An applied course in Marketing Management wherein students deal with specialized marketing problems including marketing functions and policies. Case studies cover product lines, brands, pricing policies, promotional techniques, and related problem areas in marketing. (Prerequisite: MKTG 330.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvup.edu

Phone Number:

(304) 424-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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