MKTG 215 - Principles of Advertising

Institution:

West Virginia University at Parkersburg

Subject:

Description:

3 HRS. The organization of the advertising agency; the in-house advertising department, and the relationships between external and internal advertising functions are studied. The role of advertising in the success of the business organization is analyzed. (Prerequisite: MKTG 330.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvup.edu

Phone Number:

(304) 424-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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