BUSA 330 - Survey of Marketing

Institution:

West Virginia University

Subject:

Description:

3 Hr. PR: Junior standing. Overview of the marketing discipline. Topics include the management of the product, communication, price, and distribution variables as well as an introduction to buyer behavior and marketing research.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvu.edu/

Phone Number:

(304) 293-0111

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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