ADV 451 - Direct Marketing

Institution:

West Virginia University

Subject:

Description:

3 Hr. PR: ADV 315 and ADV 403. An examination of the concepts, strategies and applications involved in direct marketing. Measurability, accountability, lists, data and the integration of direct marketing program into total marketing efforts are discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvu.edu/

Phone Number:

(304) 293-0111

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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