ADV 401 - Retail Advertising

Institution:

West Virginia University

Subject:

Description:

3 Hr. PR: ADV 315 and ADV 403. Principles and practices of retail advertising. Planning and budgeting; copy preparation and layout, evaluation and selection of media; outdoor advertising, specialty advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvu.edu/

Phone Number:

(304) 293-0111

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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