ADV 315 - Advertising Copywriting

Institution:

West Virginia University

Subject:

Description:

3 Hr. PR: ADV 215 and admission to School of Journalism. Writing advertising copy and designing effective layouts. Elements of effective advertising: creating strategies, building campaigns, writing and rewriting, and preparing roughs and comps. Developing a portfolio. Emphasis on print advertising. (Should be taken in combination with ADV 403.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvu.edu/

Phone Number:

(304) 293-0111

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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