Business Administration 436 - Marketing Research

Institution:

West Virginia State University

Subject:

Description:

A study of the role of marketing research in management and the methods by which it provides management with the necessary data to develop markets, products, and distribution methods. PREREQUISITE: Grade of C or better in BA 305; BA 203, 304 or permission of the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvstateu.edu

Phone Number:

(304) 766-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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