Business Administration 405 - Marketing Communications

Institution:

West Virginia State University

Subject:

Description:

This course concentrates on how to use knowledge about how people behave and react in their interrelationships in corporate advertising, public relations, and sales. Also, the course examines how management policies are infl uenced and redirected as a result of management's communications with the public. PREREQUISITE: Grade of C or better in BA 305.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvstateu.edu

Phone Number:

(304) 766-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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