MKTG 478 - Global Internet Marketing

Institution:

Virginia Commonwealth University

Subject:

Description:

Semester course; 3 lecture hours. 3 credits. Prerequisites: MKTG 308 and MKTG 378, or permission of instructor. Course examines global Internet marketing as a necessary ingredient to successful global marketing strategy in the 21st century. Students engage in analyzing international markets - market evaluation, competitive analysis, market comparison and selection - using Web-based information and tools. Discussion includes comparison of e-business versus traditional business perspectives on marketing strategies and tactics. Formerly MRBL/ INTL 478.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vcu.edu/

Phone Number:

(804) 828-0100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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