MKTG 376 - Dynamics of Retail Management

Institution:

Virginia Commonwealth University

Subject:

Description:

Semester course; 3 lecture hours. 3 credits. Prerequisites: MKTG 308 and junior standing. A comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment. Students learn to evaluate retail firms and to identify their strengths and weaknesses. Formerly MRBL 376.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vcu.edu/

Phone Number:

(804) 828-0100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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