MKTG 373 - Buyer Behavior

Institution:

Virginia Commonwealth University

Subject:

Description:

Semester course; 3 lecture hours. 3 credits. Prerequisites: MKTG 308 and junior standing; PSYC 101 and SOCY 101 recommended. Study of the relevant psychological, sociological and anthropological variables that shape buyers' activities and motivations in household and organizational decision making. Throughout the course, students consider the issue of why consumers behave as they do in the marketplace and the nature of their choices as individual, family and institutional buyers. Formerly MRBL 373.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vcu.edu/

Phone Number:

(804) 828-0100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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