MKTG 310 - Information for Marketing Decisions

Institution:

Virginia Commonwealth University

Subject:

Description:

Semester course; 3 lecture hours. 3 credits. Prerequisites: MGMT 301, MKTG 308 and junior standing. Students receive an overview of the marketing research process. The course includes coverage of primary research, secondary data sources and marketing information systems. Students learn to apply research findings to marketing decisions. Formerly MRBL 310.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vcu.edu/

Phone Number:

(804) 828-0100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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