MKTG 308 - Introduction to Marketing

Institution:

Virginia Commonwealth University

Subject:

Description:

Semester course; 3 lecture hours. 3 credits. Prerequisites: ECON 210-211 (or ECON 203 for nonbusiness majors) and junior standing. An introduction to the activities involving the exchange of goods, services and ideas for the satisfaction of human wants. Marketing is examined as it relates to the other functions of the organization, to consumers and to society. Formerly MRBL 308.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vcu.edu/

Phone Number:

(804) 828-0100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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