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			Institution:
		
 
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			Virginia Commonwealth University
		
 
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			Description:
		
 
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			Semester course; 3 lecture hours. 3 credits. Prerequisite: SOCY 101, MASC 101 or POLI 103. A survey of the organization and social impact of the major types of mass media. Potential topics include the media as socializing agents; the effect of media messages on cultural patterns and social values; the impact of technology on social behavior; the role of "audiences" in interpreting media content; political and economic influences on the media industry; and the media as an instrument of social change. The structure and functions of the media in different societies will be compared.
		
 
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			Credits:
		
 
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			3.00
		
 
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			Credit Hours:
		
 
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			Level:
		
 
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			Instructional Type:
		
 
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			Lecture
		
 
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			Notes:
		
 
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			Historical Version(s):
		
 
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			Institution Website:
		
 
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			Phone Number:
		
 
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			(804) 828-0100
		
 
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			Regional Accreditation:
		
 
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			Southern Association of Colleges and Schools
		
 
	
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			Calendar System:
		
 
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			Semester
		
 
		
		
	
	
	
		
	
 
	 
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