BMGT 350 - Marketing Principles and Organization

Institution:

University of Maryland-College Park

Subject:

Description:

Prerequisite: ECON200 or ECON205. An introduction to the concepts and principles of marketing including the marketing of service and nonprofit organizations. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umd.edu

Phone Number:

(301) 405-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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