BMGT 353 - Retail Management

Institution:

University of Maryland-College Park

Subject:

Description:

Prerequisites: BMGT220; and BMGT350. Planning and implementing retail marketing strategy. Store and nonstore (catalog, Internet) retailing. Evaluation of how environmental trends in the consumer market, competition, the economy and technology affect retail strategy in the U.S. and global market.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umd.edu

Phone Number:

(301) 405-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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