MAR 101 - Marketing & Entrepreneurship

Institution:

University of Maine at Machias

Subject:

Description:

An overview of marketing as an organizational and societal function stressing the application of marketing concepts and principles in entrepreneurship and realistic business situations. Students learn to analyze, plan, implement and control marketing strategies. Topics include product development and management, distribution, promotion, pricing, marketing research, consumer behavior, and external environments. 3 Cr

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umm.maine.edu

Phone Number:

(207) 255-1200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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