MAR 218 - Advertising

Institution:

University of Maine at Machias

Subject:

Description:

A course designed to help students develop creative and analytical skills by evaluating ads created by others. In addition, students learn to plan, budget, execute and manage a successful advertising campaign. The use of publicity and public relations with a successful advertising campaign is explored. Prerequisite: MAR 101. 3 Cr

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umm.maine.edu

Phone Number:

(207) 255-1200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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