MAR 324 - Consumer Behavior

Institution:

University of Maine at Machias

Subject:

Description:

A course to provide the student with an understanding of why people decide upon the products they purchase. The consumer decision process is stressed, as well as other aspects that influence consumers' behavior including cultural and subcultural influences. Social class and group influence, the family, the role of learning, attitudes, information search, the purchasing procedure and post-purchase processes are examined. Prerequisite: MAR 101, PSY 110 or SOC 114, or permission of instructor. 3 Cr

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umm.maine.edu

Phone Number:

(207) 255-1200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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