MAR 406 - Marketing Research

Institution:

University of Maine at Machias

Subject:

Description:

A study of the marketing research process that gives the student a tool to enhance his or her ability to make marketing management decisions. Topics include research project formulation, research designs, secondary data, sampling techniques, data collection, editing, coding, tabulation, data analysis, report writing, and communication. Prerequisite: 9 cr in marketing and MAT 113. 3 Cr

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umm.maine.edu

Phone Number:

(207) 255-1200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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