BSOL 421 - Principles of Marketing

Institution:

Union University

Subject:

Description:

An integrated analysis of the role of marketing within an organization. An examination will be made of the factors affecting consumer behavior, the development of marketing strategies, and the cognition of marketing variables.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uu.edu

Phone Number:

(731) 668-1818

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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