MKT 440 - Strategic Marketing

Institution:

Union University

Subject:

Description:

Prerequisite: MKT 328 and Senior Standing. Analytical and decision making skills necessary to move beyond traditional marketing management. To combine the knowledge of various marketing activities as they relate to managerial functions of planning, organizing, and controlling the marketing. Available in each departmental prefix:

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uu.edu

Phone Number:

(731) 668-1818

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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