MKT 419 - Advertising and Promotion

Institution:

Union University

Subject:

Description:

Prerequisite: MKT 328. The economic and social roles of advertising in contemporary business. Emphasis on creation, implementation, and evaluation of campaigns through the analysis of creative processes, media resources, budgeting, and social responsibility.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uu.edu

Phone Number:

(731) 668-1818

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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