MKT 424 - Marketing Research

Institution:

Union University

Subject:

Description:

Prerequisite: MKT 328 and MAT 114. Theories and techniques involved in marketing research. Emphasis upon research objectives and design, sample selection, instrument design, collection techniques and statistical analysis of data, computer applications, report writing for managerial use.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uu.edu

Phone Number:

(731) 668-1818

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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