COM 414 - Advertising Campaigns

Institution:

Union University

Subject:

Description:

Prerequisite: COM 314. Examines the steps involved in developing a strategic advertising campaign, including the development of a situation analysis, writing goals and objectives, developing a creative strategy and a plan for evaluation. An actual team-based campaign will be developed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uu.edu

Phone Number:

(731) 668-1818

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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