MKT 3130 - Consumer Behavior

Institution:

Trevecca Nazarene University

Subject:

Description:

Examination of the consumer decision process in a marketing context. Selected concepts from psychology, sociology, and anthropology are analyzed to develop the student's ability to understand and predict consumer response to the marketing efforts of organizations. Prerequisite: MKT 3100.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.trevecca.edu

Phone Number:

(615) 248-1200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.