MKT 354 - Personal Selling

Institution:

Tiffin University

Subject:

Marketing

Description:

Personal Selling focuses on customers as individuals rather than target market groups. To do this, the student salesperson will learn to tailor sales call approaches and presentations, negotiation strategies, and service provisions tailored to that specific person and organization. Given the independent nature of professional sales positions, the course also examines motivation, time management, and ethical issues. Offered Fall

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tiffin.edu

Phone Number:

(800) 968-6446 ext 6446

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.