COM 235 - Sport Writing for Marketing and Promotions

Institution:

Tiffin University

Subject:

Communication

Description:

This course is designed to assist students in understanding the importance of writing in reaching mass audiences; to understand dealing with the media; and to learn types of writing common to the sports field. In addition, the course will distinguish between entry level and management level roles in sports marketing and review basic principles of public relations as they relate to the sports industry. Students will gain exposure to writing, preparing, and/or editing sport news releases, fact sheets, profiles, radio and television promos, brochures, media guides, schedule cards, fundraising proposals, and releases for community and special events. Students will learn the fundamentals of pitching stories; meeting deadlines, web layout for the Internet, conducting press conferences; and preparing for a potential crisis. Offered Spring even numbered years

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tiffin.edu

Phone Number:

(800) 968-6446 ext 6446

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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