BSAD 320 - Marketing Management

Institution:

The University of Findlay

Subject:

Description:

4 semester hours This course develops the essential concepts and principles in the field of marketing. The fundamentals of marketing-mix are discussed. The course looks at marketing strategy and the customer-firm relationship. Case studies are used in studying marketing-managers challenges and opportunities.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.findlay.edu/

Phone Number:

(419) 422-8313

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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